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credits: Clean & Clear + iheartfx @ wordpress

shared: thefxwave

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f(x) Dances for the Auction

credits: heartfx2 @ youtube

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I SO LOVE THEM ALL!!
Vic’s shoe playing with Amber.
Amber throwing/shooting trash from somewhere without even looking.
Sulli’s food catching.
Krystal’s “magic” trick.
Luna’s baseball hit.

they are SO adorable.

Victoria

Amber

Sulli

Krystal

Luna

Videos Credit: as tagged + iheartfx
Shared: thefxwave

Yes it is! Look here:

Video Upload and Credits: dkpopnewstv
Shared by: thefxwave

Andre Kim is reputable for his evening and wedding gowns collection and has been in the fashion industry since 1962. So who will walk his runway this time?

None other than Super Junior’s Siwon and f(x) Sulli! These two SM artists are surely getting busy. They will be the main models for “Andre Kim fashion fantasia”. The show will air after “2010 KCTA Digital cable TV show” and will be held on March 3rd to 6th at Goyang, Kyungki Province.

Since Andre Kim is famous for his wedding and evening gown designs, let’s all assume that these two will doll up with those outfits. Bringing us an image of a real prince charming and a sweet princess, who wants to see it?

Source:sports.khan.co.kr | Kpop Live
Translated by evanesco@sj-world.net

Reup and Shared: thefxwave

The set was filled with the girls’ chatters and laughter’s. By the F(x) members’ lively and youthful look, the studio felt as if spring had already come. The five members who have been endorsing winter clothes as a CF model for a foreign casual brand last November, came together again last month for the spring CF photo shoot at a studio in Kang Nam.


Debuting in September last year with the single album “Lachata”, the reason for their popularity as a girl group has been displayed. With the innocence and curiosity that only young girls can retain, F(x) has perfectly conveyed their playful expressions. Every so often, their attempts to hold on a serious face was adorable. After the group shots, when it was time for individual shots, they spent their time joking around and chattering together. Even the staffs gazed at them, wondering how their actions can be so lively and cute, keeping them astonished.


Last fall, the official expressed his thoughts about the company’s new CF models, “They’re a group who have the qualities of having a young lively image that we’re looking for. Each and every member’s innocent and bright appearance fits well with the company’s concept. The anticipation of them were high and last year after their first advertisement, the sales increased by 30%,” showing his satisfactory.

Krystal expressed her feelings about the photo shoot by saying– “It was fun” and added on saying she enjoyed F(x)’s upbeat music and the many bright outfits she personally liked. Amber, who has been gaining a lot of fans with her boyish charms, replied saying that she was pleased to reveal her sporty looks and trying on new concepts, adding a unique boyish smile. When it wasn’t their turn for the individual shots, Victoria and Sulli ran around the studio as if it was a gym, making the staffs forget about the tedium. It wasn’t just 5 members, it was like taking pictures of 5 sisters at an enjoyable gathering. This CF will start releasing in the middle of the month.

Source|Credit: Sports Seoul | Aff(x)tion
Translator: LittlePrincess @ Aff(x)tion
Reup and shared: thefxwave

While f(x) is working as models for the sports brand K-Swiss, they have revealed an ad for their new f(x) line.

We were able to see f(x) maturing while seeing them have the photo shoot for f(x) line. Last month on KBS2TV’s ‘Yoyo Manxman’, we were able to see Sulli’s long hair at the behind the scenes look at the photo shoot. Her long hair has stirred up a lot of interests in portal sites which made her search ranking go up rapidly.

In f(x) line, it’s filled with f(x)’s stylish and sporty looks filled with colors and cheerful patterns.

K-Swiss brand PR representative has said “Through the fresh and trendy f(x)’s line, we will able to show more modern style of K-Swiss.” and “Krystal’s style, Victoria’s style, and Sulli’s style. We’ll copy each member’s styles and put it into f(x)’s line. We’re anticipating that this will get a lot of interest from the younger age group.”

On the other hand, you will be able to see the behind the scenes videos and photos at K-Swiss’s blog on the 17th.


Source: The Star Chosun
Translator: Sugar cookie @ Aff(x)tion
Reup and Shared: thefxwave

whoa! sorry for not updating. we’ve all been busy but we’ve have to keep up, eh?

first off, SNSD’s and F(x)’s maknaes Seohyun & Krystal were chosen to endorse Clean & Clear with a year and a half contract.

It’s not that surprising because aside from having an obviously healthy and smooth skin, the company also expressed that “Seohyun and Krystal have a clean and healthy image that matches well with the brand, resulting in their selection”. They also added that “We have expectations as they will probably receive the synergy effect as much as the popularity they have from the teenager customers”.

According to the news, Seohyun and Krystal already finished shooting the ‘Base Line Cable”s advertisement on February 1st as their first activity. The video, where these two people’s natural and clean image is contained, is expected to be revealed on February 18th. However, MBC recently got with the the girls and interviewed them on set. Many think Yuri and Seohyun look alike but looking at Krystal and Seohyun together, they look very similar as well. Check out the segment below:

Seohyun and Krystal happily note that they’re “very happy to be doing activities as cosmetics models” for that is something they really wanted to do. With this endorsement, they also hope “it can gather a lot of interest since we’re going to show an aspect different from the performances on-stage”.

On a different note, while SNSD is receiving a hot reaction with their 2nd album ‘Oh!”s comeback, f(x) is preparing a new material after finishing with their first single promotions.

source: allkpop, newsen, affxtion forums
trans: jek_093, ssf
shared and pic reup: thefxwave
video: as tagged

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